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Much of the value created by businesses throughout the world falls
in the realm of the incorporeal: ideas, concepts, customer good
will, and the like. For example, the concept behind the laser, the
screen displays of the BREAKOUT video game, and the consumer loyalty
accruing to KLEENEX tissues, all are valuable assets worth protecting.
This article seeks to inform you about the means to protect your
valuable intellectual property rights, but THIS ARTICLE IS NOT SPECIFIC
LEGAL ADVICE ON ISSUES FACED BY YOU AND/OR YOUR BUSINESS.
Conclusion
Almost all, if not all, businesses employ trademarks -- therefore,
this may be the first area of intellectual property you should
think seriously about. Setting up mechanisms to keep your trade
secrets as secrets should also be explored at an early opportunity.
Copyrights are most significant in the computer software and art
industries. However, your own advertising and technical writing
is also protected by copyright, and you may benefit from registering
those copyrights. Patents are often the best and most lucrative
form of protection for inventive concepts, but are expensive to
acquire.
No matter what your business, you should keep a diary or notebook
in which you record significant business information, such as first
use of a new trademark, attendance at trade shows (listing what
was shown), notes on concepts that may turn out to be patentable,
and related information. Many people use their appointment calendars for non-invention
information. Laboratory notebooks are vital for those of inventive
bent, and pages with important material should be reviewed by two people capable of understanding it, who then sign and date the material as having been reviewed and understood. Lack of such resources can result in having to sort through
hundreds of documents for needed information, substituting a guess
for accurate information, or, in the worst case, loss of rights
due to inability to corroborate vital information.
Often, business transactions related to intellectual property are essential for the profitability and/or commercialization of the intellectual property. Proper documentation and well-drafted agreements are essential so that the intellectual property can be commercialized to its fullest extent.
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