Trade Secrets
One means to protect ideas underlying your products and services
is simply to keep certain information secret. For example, you probably
consider your customer list proprietary, and properly so. Computer
source code is another example of information that should be kept
secret in most instances.
The duration of a trade secret is indefinite. For instance, the
precise formula for the COCA COLA soft drink has been a trade secret
for decades.
Your employees should understand that certain information is proprietary
and should not be disclosed outside the company. It is also wise
to include provisions in an employment agreement in which employees
and independent contractors acknowledge the duty to keep information
secret.
The problem with relying on trade secret protection is that once
the information is out, you have no legal recourse unless the information
was obtained illegitimately. An example of partial failure of trade
secret protection is when another company reverse engineers your
computer software, uses the concepts discovered, and writes source
code from scratch embodying the concepts.
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